Video Marketing Online: Easy Tips to Increase Website Traffic with Videos

The majority of online video viewers fall into the 25- to 35-year-old demographic group making internet marketing videos a strong outlet to reach potential customers. In May 2008 alone, an average of 85 videos a month were watched by 142 million U.S. Internet users and by 2012 there will be an estimated 190 million video viewer audience online.

This is a significant observation because marketing is shifting to online videos and businesses are wise to shift their marketing efforts accordingly to get more website traffic and capitalize on the online video marketing trend. Currently more than 40% of video viewers watch clips five minutes or less such as TV shows, movie trailers, news and jokes.

Adding videos to videos sharing sites can drive quality traffic to your site and potentially convert interest into action. Selling your products, positioning your brand or gaining exposure is the name of the game to increasing revenue. Think beyond the normal infomercial when developing your video - get creative since the most popular online video content isn’t average material. In a YouTube dominated world, original videos get passed on the most – think about the demographic of online video watchers and create a video to speak to that audience while staying true to your brand.

Because of technology today, easy video marketing can be an inexpensive way to engage a potential customer and develop an audience who you wouldn’t normally target. The online video market is massive and eager for new content - you only must lead them to your site.

Get more video marketing tips and learn how to increase your website traffic with videos by visiting our site.

image credits to Colin Johnson