What Your Twitter Profile Does for Your Social Content Syndication

Regardless of your reasons for using Twitter for business, your Twitter profile is of utmost importance as a component of your overall Twitter marketing strategy. Your success through your Twitter marketing strategy may be measured by how well your social content syndication efforts meet their expectations.

Who are you? There are two means of identifying yourself that must be both carefully thought out and included in your Twitter profile to boost your social content syndication efforts:

• Full name. Your name is the most important profile feature when using Twitter for social content syndication. It is your real name that is searchable by those who may not know your Twitter username.

• Username. Your Twitter username should be an indicator of who you are and what you do. In 15 characters or less, your username should help your followers know your area of expertise, e.g. Iselltshirts (only if you sell t-shirts, of course).

Your name is your connection to the social marketing world. Make sure you take every step so anyone searching for you is able to find you, and follow you with ease.

More Info URL. Using Twitter for business is a practical move for syndicating your social content. However, you must take advantage of the URL field of your Twitter profile to make certain your social content makes its rounds. Use one of these addresses in your URL profile field:

• Homepage. Naturally, you want to direct Twitter traffic to your homepage to spread your message in greater detail. Once your followers reach your site, you can promote your special offers and reveal your latest developments.

• Blog. Redirecting traffic to your regular blog can extend the reach of your content and increase your audience.

Your homepage or blog is an extension of your professional self. Make sure your address is entered correctly by clicking on the link once it is posted to your Twitter home page.

One Line Bio. Here is where you can get creative. In 160 characters or less, you can give your followers a glimpse into your personality and your profession. Here are some suggestions about what to include in your one line bio:

• Personal background. Let your followers know where you are from and how you got to where you are. Maybe share your education or previous employment history as a brief overview into how you got where you are today.

• Professional objective. You may choose to be specific or general with how you present yourself as a professional marketer. Regardless of the path you take, avoid any text that is misleading or exaggerated.

Using Twitter for business is a user-friendly way to syndicate your social content without alienating your potential customers. With the limited space of 140 characters, your message must be genuine and appealing enough to generate a respectable following.

image credits to Peter Martin Photo

Must-have Elements for Your Internet Marketing Videos

Internet video marketing tips abound when discussing how to make your video marketing strategy worthwhile. With YouTube leading the pack as a host for Internet marketing videos, your social marketing strategy must include certain elements to appeal to the broad video audience.

Viewer Benefits. Regardless of what the content of your video may be, there must be some kind of benefit for the viewer if you expect to convert video browsers into buyers.

• What do have to offer? Neither exceptional graphics nor Nobel-quality composition will result in success for your video marketing strategy. What your video must contain is a specific benefit for your viewers.

• How can your viewers get it? You have hooked your viewers with your titles and descriptions. Your Internet marketing videos piqued their interest and now, they want what you have. Use your video marketing strategy to lead your YouTube audience to your site for fulfilling your marketing promises.

The purpose of your social marketing strategy is to generate sales. The conversion from your Internet marketing videos comes from a specific viewer benefit revealed within 5 minutes or less.

Location, location, location. As on online marketer, you want to attract potential customers to your personal home page. Here are some Internet video marketing tips for using a video marketing strategy to generate sales:

• Site address. Be sure your personal URL is included in your Internet marketing videos. Placement at the beginning of your video is a must since not every viewer will follow your message to the end.

• Sight and sound. Take advantage of the medium and combine both video and audio prompts for promoting your home page. The more senses involved in the receipt of your message the more likely the message will hit home (page) with your audience.

Taking your social marketing strategy to YouTube is an easy video marketing step toward generating sales. Increase the possibility of conversion by providing your URL in each of your Internet marketing videos.

Call to Action. The attraction and retention of viewers’ interest are just the beginning to reaching your social marketing strategy goals. These Internet video marketing tips can help you make the sale close the deal.

• Indirect. With your Internet marketing videos’ content you have presented indirect calls to action to viewers. Viewers have been asked to stick around and listen to what you have to say and what you have to offer them.

• Direct. Get specific with your direct calls to action. Include:

  • what you want them to do (“Find out how you can ….”)

  • what they will receive in return (“Get your free ebook….”)

  • where to go to follow through (“Visit www.myhomepage.com”)

The basic elements presented here are necessary for a successful video marketing strategy. Your potential customers must know how they can benefit, where they can find you, and how they can follow through to complete the conversion.

image credits to sous les paves

Butterfly Marketing 2.0: A Free Offer for a Limited Time

For only a few hours, starting on March 24, 2009, at 1pm, EST, membership to the well known powerhouse Butterfly Marketing 2.0 is free . Once you know the history of this groundbreaking product, including how it goes beyond normal membership tracking software, and what the newest version has to offer, you’ll want to be the first in line, since a there is a limited availability of only 5000 copies.

The Story Behind the Marketing Legend

In 2006, Mike Filsaime launched his Butterfly Marketing 1.0 for $997. Today it sells for $1997. This groundbreaking membership tracking software managed to automate some of the most fundamental marketing tactics, including landing page techniques, the help desk, the One Time Offer, and even an integrated affiliate programs designed specifically for customers. The strategies presented were easy to implement.

Unlike many of the other membership tracking software programs on the market today, this one is written with a marketing program in mind. In fact, quite a number of Mr. Filsaime’s fans can tell of the marketing success stories that were created by using this software. Once you take the first step and register for this software marketing program, you’ll be able to see videos of these stories on his blog after registering.

Is It Really Free Membership Software?

There are a number of new features that are introduced in the free membership database software. These include an improved Risk Free Trial model, new implementation technique for One Time Offers, easy to use One-Click up-sell technology, and even Twitter and Viral Inviter integration tools. These features make using this software not only easy but also allow you to use your marketing dollar more efficiently.

Of course, the idea that most likely attracted you was free membership software, especially if it is anything like the previous edition. Mr. Filsaime has updated the software, and is making it available for free for the first 5000 who place the order, but you must register first so you will be notified when the order page is available. The estimated launch time of March 24, at 1pm EST. After these sell out, all bets are off.

While the program is free, including the software CDs, and the updated manuscript, there are costs associated with shipping, and a monthly newsletter filled with the latest information in computer marketing. Shipping is approximately $30 for U.S. and Canadian residents, and international clients will spend approximately $40 to have the deal shipped to their door. When you think about everything that this software can help you accomplish, a small investment for shipping is worth it.

What to Expect

Once you place your order, and become one of the first 5000 participants, you’ll be able to access the software almost immediately. By registering today, you’ll get the specific order link so that you can be just one click away from the software program on March 24. That way, while the 5000 copies are going fast, you’ll be right there, ready to grab yours.

You’ll get the updated manuscript through a pre-launch blog provided once you register to order. While we can’t tell you if this fantastic deal will be around after March 24, you’re welcome to check out the registration page; chances are there might be something there to pique your interest.

As mentioned previously, the first 5000 participants in this event will get the marketing software for free, with your only financial obligations being the shipping, and the monthly newsletter. In addition, you will also have the opportunity to sign up for various other events, including a training session with Mr. Filsaime himself. They are great places to learn and connect with other business contacts. There is no doubt that this chance to get over $1997 worth of web based membership software is not something that any savvy businessperson can afford to pass up. Be sure to register today!

Legitimate Ways to Make Money Online: Doing What Others Say You Are Good at Doing

There are stories abound regarding legitimate ways to make money online. The trouble is finding out what you are good at before you can start doing it. How do you create a web marketing strategy without a starting point? Try listening to those around you to find out what you are good at doing.

Feedback. What others say about you can offer the guidance you need to find those legitimate ways to make money online that emphasize your abilities.

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  Skills. Legitimate ways to make money online do not always start with a marketing degree. Notice what others say about your proficiencies that are potentially profitable in various web marketing strategies.



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  Talents. Perhaps you have natural talent that can be incorporated into lucrative web marketing strategies. Legitimate ways to make money online can include such natural attributes as voice talent, musical inclinations, or a good photographic eye.

Listen to those around you and think of legitimate ways to make money online using the feedback they give you, whether formally or informally. Your web marketing strategy may be dependent on what others see in you.

Evaluations. Many employers take advantage of evaluations to gauge their employees’ strengths and weaknesses. Pay attention to professional assessments and include the results in your web marketing strategies.

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  Attention to detail. Being conscientious is a positive characteristic when seeking legitimate ways to make money online. Your web marketing strategy should be specific and detailed in order to guide your toward online marketing success.



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  Able to meet deadlines. Without being a slave to the clock, dependability is a plus when searching for legitimate ways to make money online. If you cannot be trusted to get the job done on time, your web marketing strategy and the skills you need to implement it are all for naught.



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  People oriented. Having a sparkling personality is just the thing for effective Web 2.0 marketing strategies. Transparency lends itself to more easily finding legitimate ways to make money online.

Constructive criticism may be able to lead you toward specific legitimate ways to make money online. Depending upon your skill set, your may tailor your Web 2.0 marketing strategy to maximize those attributes in high demand.

Observations. Come right out and ask those who know you best what they observe in both the professional and recreational setting to help identify legitimate ways to make money online that are most appropriate.

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  Passion. What do your friends and family see you at ease doing? Whatever it is, there are legitimate ways to make money online while loving what you are doing.



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  Balance. Create a web marketing strategy that balances your strengths and weaknesses as you zero in on legitimate ways to make money online.

Although legitimate ways to make money online are widespread, the challenge is matching them with what you are good at doing and a carefully crafted web marketing strategy. Listen to your fans and select legitimate ways to make money online that satisfy both you and your web marketing strategy.

image credits to Tim & Chrissie Home

PPC Campaign Management and Click Thru Rates

Pay per click (PPC) campaign management is an undertaking that requires consistent, if not constant, supervision to ensure its success. For efficient PPC tracking, you must know and understand your click thru rate (CTR). Here are a few points to consider regarding click thru rates and PPC campaign management:

Audience. More often than not, the broader the audience, the lower the click thru rates. The more varied the people who are exposed to your ad, the lower your percentages will be that they will click on it. Keep these tips at the forefront of your PPC campaign management strategies:

• Direct aim. Define and establish a target audience to improve the chances that your click thru rate will return the results you prefer.

• Measure for measure. Your click thru rate only measures those who respond to the ad through the ad. It does not measure those who independently reach your site through self direction or even back links.

Simply having an ad does not guarantee higher click thru rates. There are strategies behind PPC search engine placement to avoid futilely placed ads that are of interest to few.

Keywords. For a prime result in PPC search engine placement, your ad must have certain keyword characteristics that attract your target audience. Try these keyword kicks on for size:

• Full body flavor. Include keywords in your ad body. Limiting your keywords to the title will have searchers pass you over as they differentiate among the competition.

• Dual purpose. Your ad must include text that is appealing to the one using the keywords to get the desired result. PPC search engine placement is important, but you must also use the terminology that matches that of the actual searcher.

Including keywords is only half the battle. The keywords must be incorporated into quality content that attracts the audience and compels them to click on through to the other side.

Call To Action. PPC search engine placement is not always the key to higher click thru rates. What you tell your customers with your ad can be the deal maker or the deal breaker when it comes to PPC campaign management.

• Liven it up. Be brief yet specific is what you want your audience to do. Include action verbs that ask them to “Sign Up,” “Try,” or “Buy” what you are offering.

• What makes you so special? Pinpoint the reason you are better than your competition and share it with your audience. Do not expect your visitors to delve into the subtle differences among your competitors.

Keyword sharing is a given among those with PPC ad campaigns. However, the way you use keywords can be the difference in having your target audience click through or scroll past. Be clear and concise with your ads to maximize your click thru rate.

PPC tracking is a necessary evil for any pay per click campaign. By following a few simple PPC search engine placement tips and rules of thumb regarding ad content, your PPC tracking tools should reveal the positive effects of careful PPC campaign management.

image credits to dcassaa

Business Blogs and Your Facebook Marketing Strategy

As the popularity of online social networking grows, small business owners are in a position to realize the need for a Facebook marketing strategy. The integration of a Facebook marketing strategy by business owners with traditional marketing schemes is available in the form of these two specialized blogging capabilities that go beyond your basic blog posts.

Facebook Marketing Strategy 1: Simplaris™ Blogcast. Through the Simplaris™ Blogcast feature, you can implement your Facebook marketing strategy with the promotion of your blog on Facebook that includes some basic features requiring little or no effort from you the small business owner.

• Automatic updates. As part of the Facebook platform, your blog can be automatically updated with your profile.

• Public display. There are three options for adding Simplaris™ Blogcast to your Facebook account:

  • Profile. By clicking on the add-a-tab “+”, you can select ‘Blogcast’ for an addition to your existing tabs on your profile page.

  • Info. In the same format as the Profile tab addition, Blogcast may be selected from the ‘Info’ page and added to your Facebook Info page.

  • Custom. Along with ‘Photos’ and ‘Notes’, Blogcast has been given its own custom tab, making using Facebook for business easier than ever.

• Limitations. In order for Simplaris™ to configure your blog to Facebook, you are required to enter its web feed rather than it web address.

Being technologically savvy is not a requirement for integrating Simplaris™ Blogcast into your Facebook marketing strategy. Simplaris™ as a viable component of your Facebook marketing strategy is an application focused more on the needs of small businesses rather than cosmetic technological features.

Facebook Marketing Strategy 2: NetworkedBlogs. A successful Facebook marketing strategy utilizes blogging through NetworkedBlogs. Included is a search option to take advantage of opportunities to connect with other bloggers with who also have created a Facebook marketing strategy to promote their similar interests.

• Directory.

  • Topic. Whatever your topic of choice, there is a category listed for browsing. Whether you wish to follow your fellow online marketers or need to keep track of your favorite sports, there is a blog for you.

  • Popularity. If you do not know where to start, select ‘Popularity’ under the NetworkedBlog ‘Browse’ link. Based on your geographic region, the top blogs are displayed for your perusal and selection.

• Discussion forum. NetworkedBlogs gives any user the capability of both creating and participating in discussion forums through the NetworkedBlogs home page on Facebook.

• Facebook feature. Once a specific NetworkedBlog has been selected, you may choose to list your blog(s) on your ‘Info’ page and/or your ‘Profile’ page for others to follow your in your online social networking footsteps.

• Limitations. NetworkedBlogs is not a blog-hosting site. It is a means of accessing blogs through Facebook to organize your blogs and blog feeds for quick and easy updates.

Formerly “Blog Networks”, NetworkedBlogs is a community of blog readers and writers who want to connect with one another and share their experiences. When developed as a part of your Facebook marketing strategy, NetworkedBlogs is a key way to take advantage of online social networking possibilities for a broader audience and higher web traffic.

image credits to yappyatwork