Video marketing has become the number one priority in 2009 for internet marketers who are searching for an increase in website traffic. When implementing video into your online marketing strategy, it is important to remember that keywords are vital to getting more website traffic and longer website visits. Take into account these suggestions for maximizing keywords in your video marketing strategy:
Tip 1: One is the loneliest number.
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Although the selection of keywords is crucial to generating more website traffic, do not limit yourself to just one or two general words. Brainstorm the keywords that directly relate to your site and broaden them to include synonyms and other similar terms.
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Make your keywords specific for your targeted customers. If you really want to generate sales results, choose several appropriate keywords that will attract genuine customers rather than those who are just window shopping.
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Use keyword combinations that give your customers more opportunities to access your site and your video. Using these "long tail keywords" as opposed to single words will multiply the number of search results returned through the search engines.
Tip 2: Variety is the spice of life.
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Even a minimal amount of keyword research can result in more website traffic. Which keywords are “hot” and which keywords are not? Using obsolete or unfamiliar keywords will certainly not generate visitors to your site.
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Utilize keyword research tools, such as Google’s AdWords, to find out which keywords are the most used in internet searches. Knowing how potential customers are searching can enable you to follow their patterns and increase website traffic.
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Take advantage of commonly misspelled words. With spell check software and search engine keyword optimization, many people are not conscientious about the correct spellings of their searches.
Tip 3: Role play.
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Approach internet marketing videos from the perspective of the customer. It is the customer you want to attract; therefore, consider why a potential customer might visit your site and list all keyword possibilities that a customer would use to search for and find you site.
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Maximize video marketing by creating a video the customer wants to see. Combining ideal keywords with a video supports what your customer has searched for. If your keywords include coffee, coffee beans, and Starbucks, a video about English tea would not only confuse the potential customer but likely guarantee the customer would never return to your site.
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Use video marketing to the advantage of the customer. With the right keyword selection, the customer is directed to your site for a video that offers something for his or her efforts: first glimpse at new product on the market, the opportunity for a limited time offer, etc.
The right keywords can make or break your attempts to increase website traffic to your site. No video marketing strategy is complete without thorough keyword research prior to integrating video marketing into your web site. The more research you are willing to put into keyword selection, the more website traffic you will receive in return.
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