SEO Techniques #2: Keywords Are King

The first step in a search engine optimization strategy is to take a close look at your website and evaluate the words it uses. To do this you need to think like a savvy internet searcher and answer a few basic questions:

* What words would someone enter into a search engine, like Google or Yahoo, if he or she were seeking what your website offers?
* Are there catch phrases that describe your specific site’s content?
* What can you do to make your site receive a higher rank on the search
engine results page?

To make your site more appealing to search engines let’s take a look at
one of the vital search engine optimization tips – using keywords efficiently.

Understand How the Search Engine Works

Search engines are becoming more exotic and sophisticated. They are different from each other in that each one has a very unique set of algorithms that control how they seek answers to the search question typed in by the searcher. By definition an algorithm is a series of mathematical instructions used by the search engine to arrive at a specific conclusion, i.e. the answer to the searchers question. Although not entered as a question each search made is asking the search engine to find specific data, the answer, to the searcher’s entry. The search engine will literally scour the internet to find words matching the entry. As you see on search results pages, each word of the searcher’s entry are highlighted, with the highest ranking going to those with the words most closely like the search, and closest together in the text of the website. So, you must concentrate on the use of keywords in your website to obtain a high level of search engine optimization.

Choosing Correct Keywords

Your site is unique. It’s one of a kind, at least to you. But to the search engine it is one in a million. To make your site attractive to the search engine try a few search engine optimization techniques related to keywords:

* Study your site thoroughly. Keywords should flow naturally in the text of your site. Search engines are quick to detect stilted or unnatural text designed simply to use specific keywords. Be focused on making your site au naturel.
* Pick your keywords carefully. Don’t get stuck in a rut. Use current, up-to-date keywords directly related to what your website offers.
* Do not over use keywords. Search engine marketing is enhanced by quality keyword usage – not by quantity.

Go ahead. Analyze your website with particular attention paid to the keywords you are using. A little editing of your site might increase web traffic significantly. In SEO keywords are king. Properly placed in the text of your website and in the title of your main title page keywords can be catalyst to getting your site on track. They can catch the eye of the search engine as it scans the web. With proper, relevant, apropos usage they can elevate your website in the search engine's results page. And that is what search engine optimization is all about – getting more visitors to your site!

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