Butterfly Marketing 2.0: A Free Offer for a Limited Time

For only a few hours, starting on March 24, 2009, at 1pm, EST, membership to the well known powerhouse Butterfly Marketing 2.0 is free . Once you know the history of this groundbreaking product, including how it goes beyond normal membership tracking software, and what the newest version has to offer, you’ll want to be the first in line, since a there is a limited availability of only 5000 copies.

The Story Behind the Marketing Legend

In 2006, Mike Filsaime launched his Butterfly Marketing 1.0 for $997. Today it sells for $1997. This groundbreaking membership tracking software managed to automate some of the most fundamental marketing tactics, including landing page techniques, the help desk, the One Time Offer, and even an integrated affiliate programs designed specifically for customers. The strategies presented were easy to implement.

Unlike many of the other membership tracking software programs on the market today, this one is written with a marketing program in mind. In fact, quite a number of Mr. Filsaime’s fans can tell of the marketing success stories that were created by using this software. Once you take the first step and register for this software marketing program, you’ll be able to see videos of these stories on his blog after registering.

Is It Really Free Membership Software?

There are a number of new features that are introduced in the free membership database software. These include an improved Risk Free Trial model, new implementation technique for One Time Offers, easy to use One-Click up-sell technology, and even Twitter and Viral Inviter integration tools. These features make using this software not only easy but also allow you to use your marketing dollar more efficiently.

Of course, the idea that most likely attracted you was free membership software, especially if it is anything like the previous edition. Mr. Filsaime has updated the software, and is making it available for free for the first 5000 who place the order, but you must register first so you will be notified when the order page is available. The estimated launch time of March 24, at 1pm EST. After these sell out, all bets are off.

While the program is free, including the software CDs, and the updated manuscript, there are costs associated with shipping, and a monthly newsletter filled with the latest information in computer marketing. Shipping is approximately $30 for U.S. and Canadian residents, and international clients will spend approximately $40 to have the deal shipped to their door. When you think about everything that this software can help you accomplish, a small investment for shipping is worth it.

What to Expect

Once you place your order, and become one of the first 5000 participants, you’ll be able to access the software almost immediately. By registering today, you’ll get the specific order link so that you can be just one click away from the software program on March 24. That way, while the 5000 copies are going fast, you’ll be right there, ready to grab yours.

You’ll get the updated manuscript through a pre-launch blog provided once you register to order. While we can’t tell you if this fantastic deal will be around after March 24, you’re welcome to check out the registration page; chances are there might be something there to pique your interest.

As mentioned previously, the first 5000 participants in this event will get the marketing software for free, with your only financial obligations being the shipping, and the monthly newsletter. In addition, you will also have the opportunity to sign up for various other events, including a training session with Mr. Filsaime himself. They are great places to learn and connect with other business contacts. There is no doubt that this chance to get over $1997 worth of web based membership software is not something that any savvy businessperson can afford to pass up. Be sure to register today!

Legitimate Ways to Make Money Online: Doing What Others Say You Are Good at Doing

There are stories abound regarding legitimate ways to make money online. The trouble is finding out what you are good at before you can start doing it. How do you create a web marketing strategy without a starting point? Try listening to those around you to find out what you are good at doing.

Feedback. What others say about you can offer the guidance you need to find those legitimate ways to make money online that emphasize your abilities.

• 
  

  Skills. Legitimate ways to make money online do not always start with a marketing degree. Notice what others say about your proficiencies that are potentially profitable in various web marketing strategies.



• 
  

  Talents. Perhaps you have natural talent that can be incorporated into lucrative web marketing strategies. Legitimate ways to make money online can include such natural attributes as voice talent, musical inclinations, or a good photographic eye.

Listen to those around you and think of legitimate ways to make money online using the feedback they give you, whether formally or informally. Your web marketing strategy may be dependent on what others see in you.

Evaluations. Many employers take advantage of evaluations to gauge their employees’ strengths and weaknesses. Pay attention to professional assessments and include the results in your web marketing strategies.

• 
  

  Attention to detail. Being conscientious is a positive characteristic when seeking legitimate ways to make money online. Your web marketing strategy should be specific and detailed in order to guide your toward online marketing success.



• 
  

  Able to meet deadlines. Without being a slave to the clock, dependability is a plus when searching for legitimate ways to make money online. If you cannot be trusted to get the job done on time, your web marketing strategy and the skills you need to implement it are all for naught.



• 
  

  People oriented. Having a sparkling personality is just the thing for effective Web 2.0 marketing strategies. Transparency lends itself to more easily finding legitimate ways to make money online.

Constructive criticism may be able to lead you toward specific legitimate ways to make money online. Depending upon your skill set, your may tailor your Web 2.0 marketing strategy to maximize those attributes in high demand.

Observations. Come right out and ask those who know you best what they observe in both the professional and recreational setting to help identify legitimate ways to make money online that are most appropriate.

• 
  

  Passion. What do your friends and family see you at ease doing? Whatever it is, there are legitimate ways to make money online while loving what you are doing.



• 
  

  Balance. Create a web marketing strategy that balances your strengths and weaknesses as you zero in on legitimate ways to make money online.

Although legitimate ways to make money online are widespread, the challenge is matching them with what you are good at doing and a carefully crafted web marketing strategy. Listen to your fans and select legitimate ways to make money online that satisfy both you and your web marketing strategy.

image credits to Tim & Chrissie Home

PPC Campaign Management and Click Thru Rates

Pay per click (PPC) campaign management is an undertaking that requires consistent, if not constant, supervision to ensure its success. For efficient PPC tracking, you must know and understand your click thru rate (CTR). Here are a few points to consider regarding click thru rates and PPC campaign management:

Audience. More often than not, the broader the audience, the lower the click thru rates. The more varied the people who are exposed to your ad, the lower your percentages will be that they will click on it. Keep these tips at the forefront of your PPC campaign management strategies:

• Direct aim. Define and establish a target audience to improve the chances that your click thru rate will return the results you prefer.

• Measure for measure. Your click thru rate only measures those who respond to the ad through the ad. It does not measure those who independently reach your site through self direction or even back links.

Simply having an ad does not guarantee higher click thru rates. There are strategies behind PPC search engine placement to avoid futilely placed ads that are of interest to few.

Keywords. For a prime result in PPC search engine placement, your ad must have certain keyword characteristics that attract your target audience. Try these keyword kicks on for size:

• Full body flavor. Include keywords in your ad body. Limiting your keywords to the title will have searchers pass you over as they differentiate among the competition.

• Dual purpose. Your ad must include text that is appealing to the one using the keywords to get the desired result. PPC search engine placement is important, but you must also use the terminology that matches that of the actual searcher.

Including keywords is only half the battle. The keywords must be incorporated into quality content that attracts the audience and compels them to click on through to the other side.

Call To Action. PPC search engine placement is not always the key to higher click thru rates. What you tell your customers with your ad can be the deal maker or the deal breaker when it comes to PPC campaign management.

• Liven it up. Be brief yet specific is what you want your audience to do. Include action verbs that ask them to “Sign Up,” “Try,” or “Buy” what you are offering.

• What makes you so special? Pinpoint the reason you are better than your competition and share it with your audience. Do not expect your visitors to delve into the subtle differences among your competitors.

Keyword sharing is a given among those with PPC ad campaigns. However, the way you use keywords can be the difference in having your target audience click through or scroll past. Be clear and concise with your ads to maximize your click thru rate.

PPC tracking is a necessary evil for any pay per click campaign. By following a few simple PPC search engine placement tips and rules of thumb regarding ad content, your PPC tracking tools should reveal the positive effects of careful PPC campaign management.

image credits to dcassaa

Business Blogs and Your Facebook Marketing Strategy

As the popularity of online social networking grows, small business owners are in a position to realize the need for a Facebook marketing strategy. The integration of a Facebook marketing strategy by business owners with traditional marketing schemes is available in the form of these two specialized blogging capabilities that go beyond your basic blog posts.

Facebook Marketing Strategy 1: Simplaris™ Blogcast. Through the Simplaris™ Blogcast feature, you can implement your Facebook marketing strategy with the promotion of your blog on Facebook that includes some basic features requiring little or no effort from you the small business owner.

• Automatic updates. As part of the Facebook platform, your blog can be automatically updated with your profile.

• Public display. There are three options for adding Simplaris™ Blogcast to your Facebook account:

  • Profile. By clicking on the add-a-tab “+”, you can select ‘Blogcast’ for an addition to your existing tabs on your profile page.

  • Info. In the same format as the Profile tab addition, Blogcast may be selected from the ‘Info’ page and added to your Facebook Info page.

  • Custom. Along with ‘Photos’ and ‘Notes’, Blogcast has been given its own custom tab, making using Facebook for business easier than ever.

• Limitations. In order for Simplaris™ to configure your blog to Facebook, you are required to enter its web feed rather than it web address.

Being technologically savvy is not a requirement for integrating Simplaris™ Blogcast into your Facebook marketing strategy. Simplaris™ as a viable component of your Facebook marketing strategy is an application focused more on the needs of small businesses rather than cosmetic technological features.

Facebook Marketing Strategy 2: NetworkedBlogs. A successful Facebook marketing strategy utilizes blogging through NetworkedBlogs. Included is a search option to take advantage of opportunities to connect with other bloggers with who also have created a Facebook marketing strategy to promote their similar interests.

• Directory.

  • Topic. Whatever your topic of choice, there is a category listed for browsing. Whether you wish to follow your fellow online marketers or need to keep track of your favorite sports, there is a blog for you.

  • Popularity. If you do not know where to start, select ‘Popularity’ under the NetworkedBlog ‘Browse’ link. Based on your geographic region, the top blogs are displayed for your perusal and selection.

• Discussion forum. NetworkedBlogs gives any user the capability of both creating and participating in discussion forums through the NetworkedBlogs home page on Facebook.

• Facebook feature. Once a specific NetworkedBlog has been selected, you may choose to list your blog(s) on your ‘Info’ page and/or your ‘Profile’ page for others to follow your in your online social networking footsteps.

• Limitations. NetworkedBlogs is not a blog-hosting site. It is a means of accessing blogs through Facebook to organize your blogs and blog feeds for quick and easy updates.

Formerly “Blog Networks”, NetworkedBlogs is a community of blog readers and writers who want to connect with one another and share their experiences. When developed as a part of your Facebook marketing strategy, NetworkedBlogs is a key way to take advantage of online social networking possibilities for a broader audience and higher web traffic.

image credits to yappyatwork

Email Marketing Strategy 2 Things You Must Know Of Your Subscribers

Average subscriber values (ASV) for an Internet marketing professional are those numbers that actually tell you if your email marketing strategies are working. Most often, ASV applies to email subscriber lists, but is not exclusive of other small business marketing registries.

Types of Subscribers

The value of a subscriber depends upon the direction of your campaign. There are often small business marketing plans that can only accommodate a particular niche of the whole Internet marketing population. By recognizing the value of certain target audiences, you can incorporate your search engine optimization methods to attract those groups and raise your conversion rates.

• Demographics. Depending on your product or service, there may be a certain demographic group to which you direct your web 2.0 marketing strategy. Those who fit into the audience profile are the ones calculated into any average subscribe value (ASV).

• Expertise. The value of your subscriber is directly related to the usefulness of your product or service. Subscribers are likely to have varying levels of knowledge. For example, subscribers considered to be experts may be web programmers or developers in search of a new browser add-on while other subscribers may be novices who need a quick how-to guide to customizing the browser toolbar.

• Commitment. The length of relationship can affect the average subscriber value in the eyes of the small business marketing professional. Those subscribers with an established history may be more likely to be considered valuable to an online marketer; however, new subscribers reflect a potential value that cannot be ignored.
  

By recognizing not only the current value of established subscribers but also the future value of potential subscribers, adjustments may be made to such marketing tactics such as search engine optimization and web site design.

Types of Subscriber Value

Subscribers are valued in various ways for their contributions to your Internet marketing business. Obviously, active subscribers are those given the greatest consideration when evaluating average subscriber values (ASV) against email marketing goals. However, subscribers also have influence in other areas that give them an indirect value worthy of attention:

• Email. Email is the primary tool when calculating your average subscriber values. Your email lists include your subscribers. Avoid discounting the email lists your subscribers have that consist of groups to whom they forward your emails.

• Feedback. No matter how long your subscribers have been with you, they are of great value when they provide positive feedback supporting your products and services. Providing an outlet for posting opinions is a cheap and easy way to generate additional subscribers without any tedious list building.

• Referrals. Word of mouth, or blog, is a highly valuable means of building email lists and increasing subscriber numbers. Although not necessarily measurable through conventional ASV calculations, the value of your subscriber willing to promote your product independently is priceless.
  

Average subscriber values (ASV) are key statistics in the development and implementation of online marketing strategies. Using email list building, search engine optimization techniques, and web site design strategies, the values of subscribers can be increased exponentially if the multiple means of active subscriber-ship are taken into consideration.

Image Credit to mikeblogs

Transparency and Truth in a Web 2.0 World… How to Build Trust

Utilizing an affiliate marketing strategy in a Web 2.0 world offers many additional opportunities for customers and potential customers. To set yourself apart as an affiliate marketer, you must establish yourself as an expert and potential customers must believe you are credible. Transparency is key to a successful affiliate marketing program. You must be careful to maintain a good reputation online using carefully thought-out strategies, but not manipulative tactics. Being open and above-board with your readers is the best way of establishing credibility. Don’t tell them; show them.

One way to illustrate your expertise and credibility as an affiliate marketer is to create and maintain a blog. Free services, such as blogger.com or wordpress.com, offer you a space to create your own blog with little experience needed. Blogging is one of the most important steps you can take to set yourself apart from other affiliate marketers. Just be sure to set yourself apart in a positive way.

Blogger.com

Blogger.com is a free blogging service. It is run by Google, so if you have a Google email account (Gmail) you can use that username and password to create your blog. If not, you can click on “Create your blog” to get started. You pick your blog name, and consequently your URL. With just a few clicks, you are ready to begin posting new content to your blog. The best way to show your credibility and expertise on your affiliate program is to begin posting about your industry. Set yourself apart as the expert in your affiliate marketing program and the customers will come. You can include links to your products within your blog posts. By establishing an affiliate marketing blog to attract the attention of search engines, you will draw a following of customers.

Wordpress.com

Wordpress.com is another free blogging service and is also quite easy to set up. Similar to blogger.com, you choose your blog title and the URL. In just minutes, you can begin posting original content to grow your affiliate marketing program. By adding unique content, you draw potential customers to your site through search engines. Your growth potential as an affiliate marketer is endless. Just be sure you are building a positive name for yourself because a negative reputation can spread much more quickly.

Search engines are constantly looking for fresh content so building a blog and posting original content will draw a following to your site – and to your affiliate marketing program. Remember that transparency is the key. Blogging allows you to build an actual relationship with your readers. Treat them fairly and they will become your customers. They are you greatest asset. The product you are selling may, and probably will, change over time, but your customers will stay with you and buy repeatedly – if they trust you!

image credits to galleryquantum

Social Marketing: How Google’s Friend Connect Can Impact Your FriendRank

Google’s Friend Connect is the latest marketing tool in a long line of Google greats. As with all Google gadgets, Friend Connect keeps all Google tools tied together through one account. Now, small business owners may have yet another new social marketing competitor in Google’s FriendRank. Through social networking sites like Friend Connect, Google is able to see who has the highest number of contacts, related links, backlinks, etc. Here are just a few sources of data that may influence your worth via FriendRank:

Memberships. By joining social networking sites like Friend Connect, small business owners can improve their standing with Google’s FriendRank and improve their status in the social marketing arena. Both Friend Connect and FriendRank allow subscribers to make worthwhile connections with those of similar interests to positively shape the commercial attitudes of those who participate in the social networks.

• Quantity. Your social marketing strategy can only be successful through networks with a significant number of members. By joining those groups with a large following, you can more effectively impact the attitudes and actions of fellow members.

• Duration. Memberships that are not well-established indicate a newness that does not bode well for an enviable position with FriendRank. Long-term memberships tell FriendRank that you have made significant contacts and are a respected member of your various communities.

• Type. By allowing universal logins with Google, Yahoo!, AIM, and OpenID accounts, Google’s Friend Connect broadens your networking capabilities. The kind of groups you choose to join can then influence your target ad appeal according to FriendRank.

Friend Connect simplifies the process of finding and making “friends” through multiple social networking sites. FriendRank then uses information from the groups you choose to determine place specific target ads. By tracking group memberships and activities, Google’s FriendRank will try to present the most influential members with the most appropriate advertisements.

Friends. Your mother always told you that you are judged by the company you keep. Now Google FriendRank is following through with her threat. Small business marketing strategies may need some tweaking to take into account the target audience of not only the business itself but also those advertisers who are doing some targeting of their own.

• Number. With FriendRank, it is not just quality but quantity. Limited friendships mean fewer opportunities to have a lasting effect the behaviors within relative social networks and put a good word in for various products and services. Friend Connect can help you more efficiently find those friends that will add to your social marketing strategies.

• Frequency. How often other members choose to add you as a friend can affect how popular you are with FriendRank. Some reports show that FriendRank will even go as far as using your friends’ names in their target ads to attract your attention to the otherwise obsolete advertising banners placed of various social media pages.

Being selective when choosing social networking sites is becoming more important in the social marketing realm. Rather than joining every site you can find, your small business marketing strategy must now take into consideration which sites will give you more credibility and a higher rank among online advertisers.

Publications. “Publish or perish” has resurfaced as the motto to live by. Now it relates to the social marketing arena and those who are affiliated with various social networking sites. What you say and where you say it can give greater credence to your online presence.

• Articles. Say what you mean and mean what you say. And say it a lot. The more relevant articles you post the greater your chances of being judged an influential member of the online social marketing community.

• Comments. Your opinion is valuable with FriendRank. Take the time to not only join various social media sites but also contribute to them. By posting comments that will be read and passed along to other members, you can impact the placement of target ads as well as the probability of others’ following your advice.

Small business owners have been encouraged to take advantage of the social networking sites to spread the word about their products and services available. Sharing their expertise through the written word now carries more weight with those like Google’s FriendRank, who want to know who is reading, what they are reading, and where they are reading it.

Social marketing has been elevated to a whole new level. As the old saying goes, it is not what you know but who you know. By scanning the information from social media sites like Google Friend Connect, Google’s FriendRank can create target ads that will most efficiently affect the likelihood of generating business. As a small business owner, you are under the watchful eye of others to see how effective your online presence is to advertisers.

image credits to Binkiexxx