Email Marketing Strategy 2 Things You Must Know Of Your Subscribers

Average subscriber values (ASV) for an Internet marketing professional are those numbers that actually tell you if your email marketing strategies are working. Most often, ASV applies to email subscriber lists, but is not exclusive of other small business marketing registries.

Types of Subscribers

The value of a subscriber depends upon the direction of your campaign. There are often small business marketing plans that can only accommodate a particular niche of the whole Internet marketing population. By recognizing the value of certain target audiences, you can incorporate your search engine optimization methods to attract those groups and raise your conversion rates.

• Demographics. Depending on your product or service, there may be a certain demographic group to which you direct your web 2.0 marketing strategy. Those who fit into the audience profile are the ones calculated into any average subscribe value (ASV).

• Expertise. The value of your subscriber is directly related to the usefulness of your product or service. Subscribers are likely to have varying levels of knowledge. For example, subscribers considered to be experts may be web programmers or developers in search of a new browser add-on while other subscribers may be novices who need a quick how-to guide to customizing the browser toolbar.

• Commitment. The length of relationship can affect the average subscriber value in the eyes of the small business marketing professional. Those subscribers with an established history may be more likely to be considered valuable to an online marketer; however, new subscribers reflect a potential value that cannot be ignored.
  

By recognizing not only the current value of established subscribers but also the future value of potential subscribers, adjustments may be made to such marketing tactics such as search engine optimization and web site design.

Types of Subscriber Value

Subscribers are valued in various ways for their contributions to your Internet marketing business. Obviously, active subscribers are those given the greatest consideration when evaluating average subscriber values (ASV) against email marketing goals. However, subscribers also have influence in other areas that give them an indirect value worthy of attention:

• Email. Email is the primary tool when calculating your average subscriber values. Your email lists include your subscribers. Avoid discounting the email lists your subscribers have that consist of groups to whom they forward your emails.

• Feedback. No matter how long your subscribers have been with you, they are of great value when they provide positive feedback supporting your products and services. Providing an outlet for posting opinions is a cheap and easy way to generate additional subscribers without any tedious list building.

• Referrals. Word of mouth, or blog, is a highly valuable means of building email lists and increasing subscriber numbers. Although not necessarily measurable through conventional ASV calculations, the value of your subscriber willing to promote your product independently is priceless.
  

Average subscriber values (ASV) are key statistics in the development and implementation of online marketing strategies. Using email list building, search engine optimization techniques, and web site design strategies, the values of subscribers can be increased exponentially if the multiple means of active subscriber-ship are taken into consideration.

Image Credit to mikeblogs