Facebook Ad Network, Do They Hate You or Love You?

Facebook is in a constant battle between user privacy demands and necessary monetization. That puts advertisers in a weird box. However, smart social marketing can put you in the winners circle.

Join the Conversation

Facebook is an enormous social network with over 100 million users. That certainly will get any advertisers excited. Now, add tight self-segmentation and viral communities and you have advertising Utopia.

The challenge to any Facebook marketing strategy of course is penetration. The same characteristics that make it appealing can challenge efficient access to all those wallets.

The trick is learning social marketing. Learning how to get access to the various communities that will help execute your social syndication strategy.

There is a formula and it starts with joining the conversation.

Any effective social media strategy has to begin by becoming a natural part of the community. In Facebook, that means becoming a user, participating, joining groups, and adding value. The more you connect and the more you participate the more capable your reach.

Build a Social Brand

Step two is becoming useful and valuable to the community. There are a variety of ways you can add value quickly on Facebook:

• Creating a social application

• Being a community organizer

• Adding expertise to one or more groups

Regardless of your approach, that value creation needs to translate into an identifiable social brand. A brand message that says, "I do [blank] for my friends and here is why they say they love it..."

Socialize Sales

Now, to close deals...that is the art of socializing sales. Do it right and you score in the "love ya" group, do it wrong and you are unfriended to the "hate ya" trash bin.