Why a Pay per Click Campaign is Your Biggest Contest as a Copywriter

Pay per Click (PPC) campaigns is a great and easy way to drive new leads to your website. However, what many users don’t realize is that these little ads are part of a competitive part of the internet world. The good news is, that with proper PPC tracking, as well as a few commonsense hints, PPC search engine placement will provide your potential customers with the ads that you want them to see. These tips will help you get the most out of your PPC campaign management strategy.

A Strong Headline Can Catch Your Next Customer

Just like a newspaper headline or a catchy television commercial, often the headline is the best way to hook a potential client. This all important part of a PPC campaign management plan should engage the reader’s attention. It should make the viewer sit up and take notice, and be relatable to what the person is interested in. In fact, a good headline is essential to both proper PPC search engine placement and effective PPC tracking. Above all, though, an effective headline should make the reader want to know more.

Keep Their Attention with a Great Sub-Heading

As soon as your PPC campaign has grabbed the potential client’s attention with a quality headline, your job as a copy writer is just beginning. The subhead needs to offer yet another morsel, another small piece of information. Often a subtle call to action, or a promise of questions answered can be a great way to hold the attention of your potential client. This often overlooked trick is also a great way to maximize the effectiveness of the PPC search engine placement of your advertisements.

A Relevant Domain Name Means More Potential Clients

If you’re dealing with Google Adwords, you know that they require that the domain name displayed in these pay per click advertisements must be the landing page of the company, and not take the reader to another page. It might not be the same with other popular ad networks, but having a solid and easy to understand domain name is a great policy no matter what. It’s a great way to not only brand your domain name, and make the most of the few moments of attention given by your potential client.

A Better Advertisement Means a Lower Cost for You

In most cases, the more you spend, the higher your position is with your PPC campaign. However, the better the advertisement, the better their performance and their placement will rise without spending much money at all. The PPC tracking provided by the search engines can be a great way to determine if your copy is making the cut. This can be a great motivator to write a great ad.

Remember, your next PPC campaign is most likely a contest with other copywriters. Your headlines should strive to catch the attention of the reader, and the sub headlines should hold their attention and convince them that a simple click is in their best interest. Finally, an intriguing domain name is a great way to convince a reader that your product or your service is the best for them. Knowing how to make the most of your PPC campaign management strategy is essential to making that first customer contact.

image credits to Davichi

PPC Campaign Management and Click Thru Rates

Pay per click (PPC) campaign management is an undertaking that requires consistent, if not constant, supervision to ensure its success. For efficient PPC tracking, you must know and understand your click thru rate (CTR). Here are a few points to consider regarding click thru rates and PPC campaign management:

Audience. More often than not, the broader the audience, the lower the click thru rates. The more varied the people who are exposed to your ad, the lower your percentages will be that they will click on it. Keep these tips at the forefront of your PPC campaign management strategies:

• Direct aim. Define and establish a target audience to improve the chances that your click thru rate will return the results you prefer.

• Measure for measure. Your click thru rate only measures those who respond to the ad through the ad. It does not measure those who independently reach your site through self direction or even back links.

Simply having an ad does not guarantee higher click thru rates. There are strategies behind PPC search engine placement to avoid futilely placed ads that are of interest to few.

Keywords. For a prime result in PPC search engine placement, your ad must have certain keyword characteristics that attract your target audience. Try these keyword kicks on for size:

• Full body flavor. Include keywords in your ad body. Limiting your keywords to the title will have searchers pass you over as they differentiate among the competition.

• Dual purpose. Your ad must include text that is appealing to the one using the keywords to get the desired result. PPC search engine placement is important, but you must also use the terminology that matches that of the actual searcher.

Including keywords is only half the battle. The keywords must be incorporated into quality content that attracts the audience and compels them to click on through to the other side.

Call To Action. PPC search engine placement is not always the key to higher click thru rates. What you tell your customers with your ad can be the deal maker or the deal breaker when it comes to PPC campaign management.

• Liven it up. Be brief yet specific is what you want your audience to do. Include action verbs that ask them to “Sign Up,” “Try,” or “Buy” what you are offering.

• What makes you so special? Pinpoint the reason you are better than your competition and share it with your audience. Do not expect your visitors to delve into the subtle differences among your competitors.

Keyword sharing is a given among those with PPC ad campaigns. However, the way you use keywords can be the difference in having your target audience click through or scroll past. Be clear and concise with your ads to maximize your click thru rate.

PPC tracking is a necessary evil for any pay per click campaign. By following a few simple PPC search engine placement tips and rules of thumb regarding ad content, your PPC tracking tools should reveal the positive effects of careful PPC campaign management.

image credits to dcassaa