Business Blogs and Your Facebook Marketing Strategy

As the popularity of online social networking grows, small business owners are in a position to realize the need for a Facebook marketing strategy. The integration of a Facebook marketing strategy by business owners with traditional marketing schemes is available in the form of these two specialized blogging capabilities that go beyond your basic blog posts.

Facebook Marketing Strategy 1: Simplaris™ Blogcast. Through the Simplaris™ Blogcast feature, you can implement your Facebook marketing strategy with the promotion of your blog on Facebook that includes some basic features requiring little or no effort from you the small business owner.

• Automatic updates. As part of the Facebook platform, your blog can be automatically updated with your profile.

• Public display. There are three options for adding Simplaris™ Blogcast to your Facebook account:

  • Profile. By clicking on the add-a-tab “+”, you can select ‘Blogcast’ for an addition to your existing tabs on your profile page.

  • Info. In the same format as the Profile tab addition, Blogcast may be selected from the ‘Info’ page and added to your Facebook Info page.

  • Custom. Along with ‘Photos’ and ‘Notes’, Blogcast has been given its own custom tab, making using Facebook for business easier than ever.

• Limitations. In order for Simplaris™ to configure your blog to Facebook, you are required to enter its web feed rather than it web address.

Being technologically savvy is not a requirement for integrating Simplaris™ Blogcast into your Facebook marketing strategy. Simplaris™ as a viable component of your Facebook marketing strategy is an application focused more on the needs of small businesses rather than cosmetic technological features.

Facebook Marketing Strategy 2: NetworkedBlogs. A successful Facebook marketing strategy utilizes blogging through NetworkedBlogs. Included is a search option to take advantage of opportunities to connect with other bloggers with who also have created a Facebook marketing strategy to promote their similar interests.

• Directory.

  • Topic. Whatever your topic of choice, there is a category listed for browsing. Whether you wish to follow your fellow online marketers or need to keep track of your favorite sports, there is a blog for you.

  • Popularity. If you do not know where to start, select ‘Popularity’ under the NetworkedBlog ‘Browse’ link. Based on your geographic region, the top blogs are displayed for your perusal and selection.

• Discussion forum. NetworkedBlogs gives any user the capability of both creating and participating in discussion forums through the NetworkedBlogs home page on Facebook.

• Facebook feature. Once a specific NetworkedBlog has been selected, you may choose to list your blog(s) on your ‘Info’ page and/or your ‘Profile’ page for others to follow your in your online social networking footsteps.

• Limitations. NetworkedBlogs is not a blog-hosting site. It is a means of accessing blogs through Facebook to organize your blogs and blog feeds for quick and easy updates.

Formerly “Blog Networks”, NetworkedBlogs is a community of blog readers and writers who want to connect with one another and share their experiences. When developed as a part of your Facebook marketing strategy, NetworkedBlogs is a key way to take advantage of online social networking possibilities for a broader audience and higher web traffic.

image credits to yappyatwork

Facebook Ad Network, Do They Hate You or Love You?

Facebook is in a constant battle between user privacy demands and necessary monetization. That puts advertisers in a weird box. However, smart social marketing can put you in the winners circle.

Join the Conversation

Facebook is an enormous social network with over 100 million users. That certainly will get any advertisers excited. Now, add tight self-segmentation and viral communities and you have advertising Utopia.

The challenge to any Facebook marketing strategy of course is penetration. The same characteristics that make it appealing can challenge efficient access to all those wallets.

The trick is learning social marketing. Learning how to get access to the various communities that will help execute your social syndication strategy.

There is a formula and it starts with joining the conversation.

Any effective social media strategy has to begin by becoming a natural part of the community. In Facebook, that means becoming a user, participating, joining groups, and adding value. The more you connect and the more you participate the more capable your reach.

Build a Social Brand

Step two is becoming useful and valuable to the community. There are a variety of ways you can add value quickly on Facebook:

• Creating a social application

• Being a community organizer

• Adding expertise to one or more groups

Regardless of your approach, that value creation needs to translate into an identifiable social brand. A brand message that says, "I do [blank] for my friends and here is why they say they love it..."

Socialize Sales

Now, to close deals...that is the art of socializing sales. Do it right and you score in the "love ya" group, do it wrong and you are unfriended to the "hate ya" trash bin.