Official Google Blog: Went Walkabout. Brought back Google Wave.

Official Google Blog: Went Walkabout. Brought back Google Wave.

This is a very worthwhile post to read, and watch the video, Google Wave has huge potential, and it is amazing what they have accomplished in a short period of time.

Enjoy!

Review Of YouTube Secret Weapon

Conversions from YouTube Exceed Google Search by 296%

I thought it would be easier to discuss it in a video (imagine that), so I created one and placed it below.

Feel free to share your thoughts and feedback below, or on the YouTube Channel.

Why a Pay per Click Campaign is Your Biggest Contest as a Copywriter

Pay per Click (PPC) campaigns is a great and easy way to drive new leads to your website. However, what many users don’t realize is that these little ads are part of a competitive part of the internet world. The good news is, that with proper PPC tracking, as well as a few commonsense hints, PPC search engine placement will provide your potential customers with the ads that you want them to see. These tips will help you get the most out of your PPC campaign management strategy.

A Strong Headline Can Catch Your Next Customer

Just like a newspaper headline or a catchy television commercial, often the headline is the best way to hook a potential client. This all important part of a PPC campaign management plan should engage the reader’s attention. It should make the viewer sit up and take notice, and be relatable to what the person is interested in. In fact, a good headline is essential to both proper PPC search engine placement and effective PPC tracking. Above all, though, an effective headline should make the reader want to know more.

Keep Their Attention with a Great Sub-Heading

As soon as your PPC campaign has grabbed the potential client’s attention with a quality headline, your job as a copy writer is just beginning. The subhead needs to offer yet another morsel, another small piece of information. Often a subtle call to action, or a promise of questions answered can be a great way to hold the attention of your potential client. This often overlooked trick is also a great way to maximize the effectiveness of the PPC search engine placement of your advertisements.

A Relevant Domain Name Means More Potential Clients

If you’re dealing with Google Adwords, you know that they require that the domain name displayed in these pay per click advertisements must be the landing page of the company, and not take the reader to another page. It might not be the same with other popular ad networks, but having a solid and easy to understand domain name is a great policy no matter what. It’s a great way to not only brand your domain name, and make the most of the few moments of attention given by your potential client.

A Better Advertisement Means a Lower Cost for You

In most cases, the more you spend, the higher your position is with your PPC campaign. However, the better the advertisement, the better their performance and their placement will rise without spending much money at all. The PPC tracking provided by the search engines can be a great way to determine if your copy is making the cut. This can be a great motivator to write a great ad.

Remember, your next PPC campaign is most likely a contest with other copywriters. Your headlines should strive to catch the attention of the reader, and the sub headlines should hold their attention and convince them that a simple click is in their best interest. Finally, an intriguing domain name is a great way to convince a reader that your product or your service is the best for them. Knowing how to make the most of your PPC campaign management strategy is essential to making that first customer contact.

image credits to Davichi

Affiliate Marketing: PayDotCom vs. ClickBank

The decision to employ an affiliate marketing strategy should not be taken lightly. As the stability of the economy remains increasingly unpredictable, many of those trying to find legitimate ways to make money online are adding affiliate marketing strategies to their online marketing plans. As a starting point, examine these affiliate marketing tips for PayDotCom and ClickBank and see if affiliate marketing is for you.

PayDotCom. As a relative newcomer to affiliate marketing programs, PayDotCom has made some improvements over the offerings of ClickBank that may appeal to both seasoned and green affiliate marketers alike. Here are some affiliate marketing tips that offer a sampling of what to expect from PayDotCom:

• Instant payment. Among the products available in the PayDotCom Marketplace, many have an instant payment option. Examine the availability of products that offer instant payment from each sale.

• Choice of product. The PayDotCom Marketplace is the affiliate marketers’ superstore. Similar to its competitors, PayDotCom allows you to search its categories and subcategories for the affiliate product that best suits your customers’ needs. Here are a couple of PayDotCom product highlights:

  • Physical and digital. Unlike its competitors, PayDotCom offers the choice of both physical and digital affiliate products for affiliate marketing.

  • Stat tracking. Using promotion tools, you can track the stats of any and all of your affiliate products.

• Blog Widget. As a registered affiliate, you are provided a PayDotCom widget you add to your affiliate marketing blog. Each time your customers click through your PayDotCom link within your affiliate marketing blog and make a purchase, you earn a commission.

Signing up with PayDotCom is free and simple. As an affiliate, you have the earning potential of up to 80% with PayDotCom sales commissions.

ClickBank. With a longer online history, ClickBank has created a larger affiliate base than its competitors. Check out these ClickBank affiliate marketing tips before finalizing your decision:

• Recurring billing. For those products that become long-term money makers for affiliates, ClickBank uses some affiliate-friendly practices to maximize profits.

  • No monthly fees. Neither initial nor monthly fees are imposed on affiliates.

  • Guaranteed payment. Every sale is accounted for and payment is guaranteed.

• Digital products. Explore the ClickBank Marketplace for products with which you wish to target with your affiliate marketing strategy. Choose your category and your subcategory, sort the results based on popularity, gravity, profit, or more, and you are on your way to success as an affiliate marketer.

• Customer first. Conducting business online does not exempt you from a customer-first mentality. ClickBank provides opportunities to put the customer first and improve you affiliate marketing strategy results.

  • Lower initial price. Attract your customers with an introductory price. You may increase subsequent pricing for recurring billing.

  • Trial period. Offer your customers a maximum of 31 days to sample your product before rebilling occurs.

Whether you choose to sign up with PayDotCom or ClickBank depends upon you specific needs as an affiliate marketer. Regardless of your choice of program, it would behoove you to create and maintain an affiliate marketing blog to direct traffic to your affiliate product.

image credits to the half-blood prince

Internet Video Marketing Tips- How Youtube Subscriptions can be Marketing Gold

If you’re looking for a great way to get your marketing message across, take a long look at YouTube. This Internet video marketing tool has quickly become one of the most successful ways that you can bring more clients to your website. One of the best Internet video tips that you should take advantage of is the idea of encouraging Youtube subscriptions.

Internet Video Marketing Tips- The Pros and Cons of YouTube

As the explosion of online videos has spread, Youtube has ridden the wave with new features and easy use for both the publisher and viewer. One of these features is the subscription feature, which allows a viewer to be notified when their favorite publisher or producer has uploaded a new video. As a producer or publisher, you can use this easy video marketing tool as a way to get information about your new products and services out to the world.

Subscribing for Viewers

Once a viewer subscribes to a Youtube channel, they will get updates automatically whenever their favorite channel has a new video uploaded. This is important, because the subscribers to your Youtube channel will be able to get up to date information about what you can offer and how your company is changing.

Another great advantage to both the viewer and the producers is the interaction that can be created through Internet marketing videos. The subscriptions can be a great way for the subscribers to bring feedback and comments directly to you. What’s more, the more comments and feedback you have, the greater the likelihood of traffic being driven to both your YouTube channel and your website.

Subscribing as a Tool for the Producer

Just as your viewers can get up to the minute information about your products and services through subscriptions to your Youtube channel, this Internet video marketing tip can be a great asset to you as a producer. Whenever you upload new material, your subscribers will automatically be notified. And as your subscribers comment and talk about your features, they’re likely to encourage more visitors, and more potential clients to visit both your Youtube channel and your website. Of course, it should be remembered that the notifications aren’t always instantaneous. So, if your material is of a time sensitive manner, alternative notification systems might be warranted.

Marketing is Nothing without Content

One of the most important internet video marketing tips that nearly everyone underestimates is the idea that content is king. Your Youtube video doesn’t need to be sparkly or bear the mark of a big name Hollywood director. The most important thing is to make sure your content is not only friendly and approachable, but also easy to understand. It should encourage your current clients to not only talk about you with their friends, but also be a window inviting them to view your website.

Remember, the Internet can be one of the most versatile marketing tools available to a businessperson today. Youtube not only allows you to interact with your clients, it encourages a two way street of communication where anyone, past and future clients can become acquainted with your products.

image credits to Haerektik

Social Marketing Strategies: How Much of Your Public Profile Is Social and How Much Is Marketing?

All social networking sites have one thing in common: they all have a public profile for users to complete and share with other users. As a search engine marketing strategy, the more public profiles you complete the greater your chances of appearing in search engine results. As a social marketing strategy, what seems like simple social networking can be a serious social marketing plan.

Who, What, Where? Depending upon the social networking site, there are various amounts of information requested for a public profile. Those with a business twist, such as LinkedIn, focus on your professional side while those that are less formal approach, such as Facebook, prefer to include personal items like favorite quotes. Expect to find these common fields in your public profiles:

• Name. As an online marketer, it is recommended that you use your full name as part of both your social marketing strategy and your search engine marketing strategy. Here are 2 reasons why:

  • Hide and seek. Your followers and friends can more easily find you in a search. If your name is simply “John S.” you will be virtually impossible to find.

  • For real. Your credibility is improved if you do not appear to be concealing your identity. Hiding behind a screen name or a first name only does not always look to be on the up and up.

• Geographic region. Part of your social marketing strategy should reveal your whereabouts. Customers are often more comfortable networking with those of similar geographic and demographic backgrounds.

• Employer/field. Including your employer or professional field can provide a boost to your search engine optimization strategy. For every public profile that asks for your professional information, the search engines return your profile results.

• Web site. Having a web site is a must as part of your search engine marketing strategy. Including your web address in your public profiles gives you that many more opportunities to employ your social marketing strategy as you increase your audience reach.

• Education. For those potential customers who are not yet familiar with your expertise, your education history is a vital statistic that enhances your social marketing strategy. By promoting your connection with your alma mater, your search engine search results have a greater likelihood of improving and increasing.

The information you provide in each of your social networking profiles becomes a possible result for search engines. By following common search engine optimization tips with your social networking profiles, you can maximize your personal search engine results.

As you join the multitude of social networking sites and fill out your public profiles, take into account your search engine marketing strategy and possible results returned. In addition, the fields you complete have a direct impact on your social marketing strategy by meeting the various criteria for memberships in relative social networking groups.

image credits to luc legay

What Your Twitter Profile Does for Your Social Content Syndication

Regardless of your reasons for using Twitter for business, your Twitter profile is of utmost importance as a component of your overall Twitter marketing strategy. Your success through your Twitter marketing strategy may be measured by how well your social content syndication efforts meet their expectations.

Who are you? There are two means of identifying yourself that must be both carefully thought out and included in your Twitter profile to boost your social content syndication efforts:

• Full name. Your name is the most important profile feature when using Twitter for social content syndication. It is your real name that is searchable by those who may not know your Twitter username.

• Username. Your Twitter username should be an indicator of who you are and what you do. In 15 characters or less, your username should help your followers know your area of expertise, e.g. Iselltshirts (only if you sell t-shirts, of course).

Your name is your connection to the social marketing world. Make sure you take every step so anyone searching for you is able to find you, and follow you with ease.

More Info URL. Using Twitter for business is a practical move for syndicating your social content. However, you must take advantage of the URL field of your Twitter profile to make certain your social content makes its rounds. Use one of these addresses in your URL profile field:

• Homepage. Naturally, you want to direct Twitter traffic to your homepage to spread your message in greater detail. Once your followers reach your site, you can promote your special offers and reveal your latest developments.

• Blog. Redirecting traffic to your regular blog can extend the reach of your content and increase your audience.

Your homepage or blog is an extension of your professional self. Make sure your address is entered correctly by clicking on the link once it is posted to your Twitter home page.

One Line Bio. Here is where you can get creative. In 160 characters or less, you can give your followers a glimpse into your personality and your profession. Here are some suggestions about what to include in your one line bio:

• Personal background. Let your followers know where you are from and how you got to where you are. Maybe share your education or previous employment history as a brief overview into how you got where you are today.

• Professional objective. You may choose to be specific or general with how you present yourself as a professional marketer. Regardless of the path you take, avoid any text that is misleading or exaggerated.

Using Twitter for business is a user-friendly way to syndicate your social content without alienating your potential customers. With the limited space of 140 characters, your message must be genuine and appealing enough to generate a respectable following.

image credits to Peter Martin Photo