Internet Video Marketing Tips- How Youtube Subscriptions can be Marketing Gold

If you’re looking for a great way to get your marketing message across, take a long look at YouTube. This Internet video marketing tool has quickly become one of the most successful ways that you can bring more clients to your website. One of the best Internet video tips that you should take advantage of is the idea of encouraging Youtube subscriptions.

Internet Video Marketing Tips- The Pros and Cons of YouTube

As the explosion of online videos has spread, Youtube has ridden the wave with new features and easy use for both the publisher and viewer. One of these features is the subscription feature, which allows a viewer to be notified when their favorite publisher or producer has uploaded a new video. As a producer or publisher, you can use this easy video marketing tool as a way to get information about your new products and services out to the world.

Subscribing for Viewers

Once a viewer subscribes to a Youtube channel, they will get updates automatically whenever their favorite channel has a new video uploaded. This is important, because the subscribers to your Youtube channel will be able to get up to date information about what you can offer and how your company is changing.

Another great advantage to both the viewer and the producers is the interaction that can be created through Internet marketing videos. The subscriptions can be a great way for the subscribers to bring feedback and comments directly to you. What’s more, the more comments and feedback you have, the greater the likelihood of traffic being driven to both your YouTube channel and your website.

Subscribing as a Tool for the Producer

Just as your viewers can get up to the minute information about your products and services through subscriptions to your Youtube channel, this Internet video marketing tip can be a great asset to you as a producer. Whenever you upload new material, your subscribers will automatically be notified. And as your subscribers comment and talk about your features, they’re likely to encourage more visitors, and more potential clients to visit both your Youtube channel and your website. Of course, it should be remembered that the notifications aren’t always instantaneous. So, if your material is of a time sensitive manner, alternative notification systems might be warranted.

Marketing is Nothing without Content

One of the most important internet video marketing tips that nearly everyone underestimates is the idea that content is king. Your Youtube video doesn’t need to be sparkly or bear the mark of a big name Hollywood director. The most important thing is to make sure your content is not only friendly and approachable, but also easy to understand. It should encourage your current clients to not only talk about you with their friends, but also be a window inviting them to view your website.

Remember, the Internet can be one of the most versatile marketing tools available to a businessperson today. Youtube not only allows you to interact with your clients, it encourages a two way street of communication where anyone, past and future clients can become acquainted with your products.

image credits to Haerektik

Video Marketing: The Three C’s for Small Businesses

As anyone involved in small business marketing knows, attracting and keep customers is paramount to success. The latest and greatest invention for small business entrepreneurs is establishing a video marketing strategy. Although there are many advantages to marketing with video, there are Three C’s to which you may refer when deciding whether to delve into video marketing for your small business.

C-No. 1: Cost.
The A-number 1 priority for small business marketing professionals should be the cost of advertising. With video marketing, your advantages include:

• Competition. As a small business marketer, you are able to increase your visibility among larger, more prominent competitors. By participating in the video marketing game, you are keeping the playing field even, regardless of the size of the team.


• Cut-backs. As the economy continues to decline, it is to your advantage to find more productive ways to spend your advertising dollar. By reducing your traditional advertising methods and increasing marketing with video you are able to remain competitive without jeopardizing your financial future.

As small business marketing plans continue to adjust to the demands of a weakened economy, video marketing continues to open doors for those small business competitors who need an innovative yet cost-effective means to get their message to the masses.

C-No. 2: Contact.

Through easy video marketing, you are able to establish personal contacts more easily without the demand of one-to-one exchanges. Marketing with video can open up other avenues as they relate to your small business contacts:

• Search engines. With video marketing, you increase your search engine results to include additional marketing strategies. A higher search engine results position results in an increase in web traffic and potential customers.


• Links. Take advantage of the linking capabilities available through the internet. By networking with sites of similar or related content, you can expand your number of contacts exponentially.
  

Make every effort to develop efficient means of making and keeping contacts to both increase and maintain web traffic. Video marketing can help you connect with the broadest of contacts through search engine indexing and link building.

C-No. 3: Coverage.

Forget demographics for a moment and realize the coverage potential video marketing has for your small business. Video has a universal appeal for any audience you wish to target.

• Local. Take advantage of the video craze and enhance your local marketing strategies with the support of marketing with video. With your knowledge of the local marketing landscape you can increase your reach and enlarge your customer base with an effective method of getting and keeping your customers’ attention.


• Global. There are obviously certain limitations to small business marketing and a global economy. Through online video marketing, you are able to reach those customers who might otherwise never know of your existence.
  

Although not all of the potential customers you reach with video marketing are within earshot, they are all within virtual reach with personal messaging through video marketing.

Video marketing is an established and efficient means of connecting with any audience. With video marketing you are not confined to a specific audience; rather, you have the open field on which to play. Marketing with video opens the door to a broader target audience and increases the amount of web traffic simply through the universal appeal of the approach.

image credits to punch for lunch

Video Marketing Online: Easy Tips to Increase Website Traffic with Videos

The majority of online video viewers fall into the 25- to 35-year-old demographic group making internet marketing videos a strong outlet to reach potential customers. In May 2008 alone, an average of 85 videos a month were watched by 142 million U.S. Internet users and by 2012 there will be an estimated 190 million video viewer audience online.

This is a significant observation because marketing is shifting to online videos and businesses are wise to shift their marketing efforts accordingly to get more website traffic and capitalize on the online video marketing trend. Currently more than 40% of video viewers watch clips five minutes or less such as TV shows, movie trailers, news and jokes.

Adding videos to videos sharing sites can drive quality traffic to your site and potentially convert interest into action. Selling your products, positioning your brand or gaining exposure is the name of the game to increasing revenue. Think beyond the normal infomercial when developing your video - get creative since the most popular online video content isn’t average material. In a YouTube dominated world, original videos get passed on the most – think about the demographic of online video watchers and create a video to speak to that audience while staying true to your brand.

Because of technology today, easy video marketing can be an inexpensive way to engage a potential customer and develop an audience who you wouldn’t normally target. The online video market is massive and eager for new content - you only must lead them to your site.

Get more video marketing tips and learn how to increase your website traffic with videos by visiting our site.

image credits to Colin Johnson