Social Marketing Strategies: How Much of Your Public Profile Is Social and How Much Is Marketing?

All social networking sites have one thing in common: they all have a public profile for users to complete and share with other users. As a search engine marketing strategy, the more public profiles you complete the greater your chances of appearing in search engine results. As a social marketing strategy, what seems like simple social networking can be a serious social marketing plan.

Who, What, Where? Depending upon the social networking site, there are various amounts of information requested for a public profile. Those with a business twist, such as LinkedIn, focus on your professional side while those that are less formal approach, such as Facebook, prefer to include personal items like favorite quotes. Expect to find these common fields in your public profiles:

• Name. As an online marketer, it is recommended that you use your full name as part of both your social marketing strategy and your search engine marketing strategy. Here are 2 reasons why:

  • Hide and seek. Your followers and friends can more easily find you in a search. If your name is simply “John S.” you will be virtually impossible to find.

  • For real. Your credibility is improved if you do not appear to be concealing your identity. Hiding behind a screen name or a first name only does not always look to be on the up and up.

• Geographic region. Part of your social marketing strategy should reveal your whereabouts. Customers are often more comfortable networking with those of similar geographic and demographic backgrounds.

• Employer/field. Including your employer or professional field can provide a boost to your search engine optimization strategy. For every public profile that asks for your professional information, the search engines return your profile results.

• Web site. Having a web site is a must as part of your search engine marketing strategy. Including your web address in your public profiles gives you that many more opportunities to employ your social marketing strategy as you increase your audience reach.

• Education. For those potential customers who are not yet familiar with your expertise, your education history is a vital statistic that enhances your social marketing strategy. By promoting your connection with your alma mater, your search engine search results have a greater likelihood of improving and increasing.

The information you provide in each of your social networking profiles becomes a possible result for search engines. By following common search engine optimization tips with your social networking profiles, you can maximize your personal search engine results.

As you join the multitude of social networking sites and fill out your public profiles, take into account your search engine marketing strategy and possible results returned. In addition, the fields you complete have a direct impact on your social marketing strategy by meeting the various criteria for memberships in relative social networking groups.

image credits to luc legay

Must-have Elements for Your Internet Marketing Videos

Internet video marketing tips abound when discussing how to make your video marketing strategy worthwhile. With YouTube leading the pack as a host for Internet marketing videos, your social marketing strategy must include certain elements to appeal to the broad video audience.

Viewer Benefits. Regardless of what the content of your video may be, there must be some kind of benefit for the viewer if you expect to convert video browsers into buyers.

• What do have to offer? Neither exceptional graphics nor Nobel-quality composition will result in success for your video marketing strategy. What your video must contain is a specific benefit for your viewers.

• How can your viewers get it? You have hooked your viewers with your titles and descriptions. Your Internet marketing videos piqued their interest and now, they want what you have. Use your video marketing strategy to lead your YouTube audience to your site for fulfilling your marketing promises.

The purpose of your social marketing strategy is to generate sales. The conversion from your Internet marketing videos comes from a specific viewer benefit revealed within 5 minutes or less.

Location, location, location. As on online marketer, you want to attract potential customers to your personal home page. Here are some Internet video marketing tips for using a video marketing strategy to generate sales:

• Site address. Be sure your personal URL is included in your Internet marketing videos. Placement at the beginning of your video is a must since not every viewer will follow your message to the end.

• Sight and sound. Take advantage of the medium and combine both video and audio prompts for promoting your home page. The more senses involved in the receipt of your message the more likely the message will hit home (page) with your audience.

Taking your social marketing strategy to YouTube is an easy video marketing step toward generating sales. Increase the possibility of conversion by providing your URL in each of your Internet marketing videos.

Call to Action. The attraction and retention of viewers’ interest are just the beginning to reaching your social marketing strategy goals. These Internet video marketing tips can help you make the sale close the deal.

• Indirect. With your Internet marketing videos’ content you have presented indirect calls to action to viewers. Viewers have been asked to stick around and listen to what you have to say and what you have to offer them.

• Direct. Get specific with your direct calls to action. Include:

  • what you want them to do (“Find out how you can ….”)

  • what they will receive in return (“Get your free ebook….”)

  • where to go to follow through (“Visit www.myhomepage.com”)

The basic elements presented here are necessary for a successful video marketing strategy. Your potential customers must know how they can benefit, where they can find you, and how they can follow through to complete the conversion.

image credits to sous les paves