PPC Campaign Management and Click Thru Rates

Pay per click (PPC) campaign management is an undertaking that requires consistent, if not constant, supervision to ensure its success. For efficient PPC tracking, you must know and understand your click thru rate (CTR). Here are a few points to consider regarding click thru rates and PPC campaign management:

Audience. More often than not, the broader the audience, the lower the click thru rates. The more varied the people who are exposed to your ad, the lower your percentages will be that they will click on it. Keep these tips at the forefront of your PPC campaign management strategies:

• Direct aim. Define and establish a target audience to improve the chances that your click thru rate will return the results you prefer.

• Measure for measure. Your click thru rate only measures those who respond to the ad through the ad. It does not measure those who independently reach your site through self direction or even back links.

Simply having an ad does not guarantee higher click thru rates. There are strategies behind PPC search engine placement to avoid futilely placed ads that are of interest to few.

Keywords. For a prime result in PPC search engine placement, your ad must have certain keyword characteristics that attract your target audience. Try these keyword kicks on for size:

• Full body flavor. Include keywords in your ad body. Limiting your keywords to the title will have searchers pass you over as they differentiate among the competition.

• Dual purpose. Your ad must include text that is appealing to the one using the keywords to get the desired result. PPC search engine placement is important, but you must also use the terminology that matches that of the actual searcher.

Including keywords is only half the battle. The keywords must be incorporated into quality content that attracts the audience and compels them to click on through to the other side.

Call To Action. PPC search engine placement is not always the key to higher click thru rates. What you tell your customers with your ad can be the deal maker or the deal breaker when it comes to PPC campaign management.

• Liven it up. Be brief yet specific is what you want your audience to do. Include action verbs that ask them to “Sign Up,” “Try,” or “Buy” what you are offering.

• What makes you so special? Pinpoint the reason you are better than your competition and share it with your audience. Do not expect your visitors to delve into the subtle differences among your competitors.

Keyword sharing is a given among those with PPC ad campaigns. However, the way you use keywords can be the difference in having your target audience click through or scroll past. Be clear and concise with your ads to maximize your click thru rate.

PPC tracking is a necessary evil for any pay per click campaign. By following a few simple PPC search engine placement tips and rules of thumb regarding ad content, your PPC tracking tools should reveal the positive effects of careful PPC campaign management.

image credits to dcassaa