Andy Jenkins Video Boss - Double Life?

Thought this was useful, and hopefully slightly humorous. Welcome your thoughts on it.

The Video Boss - Andy Jenkins for Real?

Official Google Blog: Went Walkabout. Brought back Google Wave.

Official Google Blog: Went Walkabout. Brought back Google Wave.

This is a very worthwhile post to read, and watch the video, Google Wave has huge potential, and it is amazing what they have accomplished in a short period of time.

Enjoy!

Review Of YouTube Secret Weapon

Conversions from YouTube Exceed Google Search by 296%

I thought it would be easier to discuss it in a video (imagine that), so I created one and placed it below.

Feel free to share your thoughts and feedback below, or on the YouTube Channel.

Why a Pay per Click Campaign is Your Biggest Contest as a Copywriter

Pay per Click (PPC) campaigns is a great and easy way to drive new leads to your website. However, what many users don’t realize is that these little ads are part of a competitive part of the internet world. The good news is, that with proper PPC tracking, as well as a few commonsense hints, PPC search engine placement will provide your potential customers with the ads that you want them to see. These tips will help you get the most out of your PPC campaign management strategy.

A Strong Headline Can Catch Your Next Customer

Just like a newspaper headline or a catchy television commercial, often the headline is the best way to hook a potential client. This all important part of a PPC campaign management plan should engage the reader’s attention. It should make the viewer sit up and take notice, and be relatable to what the person is interested in. In fact, a good headline is essential to both proper PPC search engine placement and effective PPC tracking. Above all, though, an effective headline should make the reader want to know more.

Keep Their Attention with a Great Sub-Heading

As soon as your PPC campaign has grabbed the potential client’s attention with a quality headline, your job as a copy writer is just beginning. The subhead needs to offer yet another morsel, another small piece of information. Often a subtle call to action, or a promise of questions answered can be a great way to hold the attention of your potential client. This often overlooked trick is also a great way to maximize the effectiveness of the PPC search engine placement of your advertisements.

A Relevant Domain Name Means More Potential Clients

If you’re dealing with Google Adwords, you know that they require that the domain name displayed in these pay per click advertisements must be the landing page of the company, and not take the reader to another page. It might not be the same with other popular ad networks, but having a solid and easy to understand domain name is a great policy no matter what. It’s a great way to not only brand your domain name, and make the most of the few moments of attention given by your potential client.

A Better Advertisement Means a Lower Cost for You

In most cases, the more you spend, the higher your position is with your PPC campaign. However, the better the advertisement, the better their performance and their placement will rise without spending much money at all. The PPC tracking provided by the search engines can be a great way to determine if your copy is making the cut. This can be a great motivator to write a great ad.

Remember, your next PPC campaign is most likely a contest with other copywriters. Your headlines should strive to catch the attention of the reader, and the sub headlines should hold their attention and convince them that a simple click is in their best interest. Finally, an intriguing domain name is a great way to convince a reader that your product or your service is the best for them. Knowing how to make the most of your PPC campaign management strategy is essential to making that first customer contact.

image credits to Davichi

Affiliate Marketing: PayDotCom vs. ClickBank

The decision to employ an affiliate marketing strategy should not be taken lightly. As the stability of the economy remains increasingly unpredictable, many of those trying to find legitimate ways to make money online are adding affiliate marketing strategies to their online marketing plans. As a starting point, examine these affiliate marketing tips for PayDotCom and ClickBank and see if affiliate marketing is for you.

PayDotCom. As a relative newcomer to affiliate marketing programs, PayDotCom has made some improvements over the offerings of ClickBank that may appeal to both seasoned and green affiliate marketers alike. Here are some affiliate marketing tips that offer a sampling of what to expect from PayDotCom:

• Instant payment. Among the products available in the PayDotCom Marketplace, many have an instant payment option. Examine the availability of products that offer instant payment from each sale.

• Choice of product. The PayDotCom Marketplace is the affiliate marketers’ superstore. Similar to its competitors, PayDotCom allows you to search its categories and subcategories for the affiliate product that best suits your customers’ needs. Here are a couple of PayDotCom product highlights:

  • Physical and digital. Unlike its competitors, PayDotCom offers the choice of both physical and digital affiliate products for affiliate marketing.

  • Stat tracking. Using promotion tools, you can track the stats of any and all of your affiliate products.

• Blog Widget. As a registered affiliate, you are provided a PayDotCom widget you add to your affiliate marketing blog. Each time your customers click through your PayDotCom link within your affiliate marketing blog and make a purchase, you earn a commission.

Signing up with PayDotCom is free and simple. As an affiliate, you have the earning potential of up to 80% with PayDotCom sales commissions.

ClickBank. With a longer online history, ClickBank has created a larger affiliate base than its competitors. Check out these ClickBank affiliate marketing tips before finalizing your decision:

• Recurring billing. For those products that become long-term money makers for affiliates, ClickBank uses some affiliate-friendly practices to maximize profits.

  • No monthly fees. Neither initial nor monthly fees are imposed on affiliates.

  • Guaranteed payment. Every sale is accounted for and payment is guaranteed.

• Digital products. Explore the ClickBank Marketplace for products with which you wish to target with your affiliate marketing strategy. Choose your category and your subcategory, sort the results based on popularity, gravity, profit, or more, and you are on your way to success as an affiliate marketer.

• Customer first. Conducting business online does not exempt you from a customer-first mentality. ClickBank provides opportunities to put the customer first and improve you affiliate marketing strategy results.

  • Lower initial price. Attract your customers with an introductory price. You may increase subsequent pricing for recurring billing.

  • Trial period. Offer your customers a maximum of 31 days to sample your product before rebilling occurs.

Whether you choose to sign up with PayDotCom or ClickBank depends upon you specific needs as an affiliate marketer. Regardless of your choice of program, it would behoove you to create and maintain an affiliate marketing blog to direct traffic to your affiliate product.

image credits to the half-blood prince

Internet Video Marketing Tips- How Youtube Subscriptions can be Marketing Gold

If you’re looking for a great way to get your marketing message across, take a long look at YouTube. This Internet video marketing tool has quickly become one of the most successful ways that you can bring more clients to your website. One of the best Internet video tips that you should take advantage of is the idea of encouraging Youtube subscriptions.

Internet Video Marketing Tips- The Pros and Cons of YouTube

As the explosion of online videos has spread, Youtube has ridden the wave with new features and easy use for both the publisher and viewer. One of these features is the subscription feature, which allows a viewer to be notified when their favorite publisher or producer has uploaded a new video. As a producer or publisher, you can use this easy video marketing tool as a way to get information about your new products and services out to the world.

Subscribing for Viewers

Once a viewer subscribes to a Youtube channel, they will get updates automatically whenever their favorite channel has a new video uploaded. This is important, because the subscribers to your Youtube channel will be able to get up to date information about what you can offer and how your company is changing.

Another great advantage to both the viewer and the producers is the interaction that can be created through Internet marketing videos. The subscriptions can be a great way for the subscribers to bring feedback and comments directly to you. What’s more, the more comments and feedback you have, the greater the likelihood of traffic being driven to both your YouTube channel and your website.

Subscribing as a Tool for the Producer

Just as your viewers can get up to the minute information about your products and services through subscriptions to your Youtube channel, this Internet video marketing tip can be a great asset to you as a producer. Whenever you upload new material, your subscribers will automatically be notified. And as your subscribers comment and talk about your features, they’re likely to encourage more visitors, and more potential clients to visit both your Youtube channel and your website. Of course, it should be remembered that the notifications aren’t always instantaneous. So, if your material is of a time sensitive manner, alternative notification systems might be warranted.

Marketing is Nothing without Content

One of the most important internet video marketing tips that nearly everyone underestimates is the idea that content is king. Your Youtube video doesn’t need to be sparkly or bear the mark of a big name Hollywood director. The most important thing is to make sure your content is not only friendly and approachable, but also easy to understand. It should encourage your current clients to not only talk about you with their friends, but also be a window inviting them to view your website.

Remember, the Internet can be one of the most versatile marketing tools available to a businessperson today. Youtube not only allows you to interact with your clients, it encourages a two way street of communication where anyone, past and future clients can become acquainted with your products.

image credits to Haerektik

Social Marketing Strategies: How Much of Your Public Profile Is Social and How Much Is Marketing?

All social networking sites have one thing in common: they all have a public profile for users to complete and share with other users. As a search engine marketing strategy, the more public profiles you complete the greater your chances of appearing in search engine results. As a social marketing strategy, what seems like simple social networking can be a serious social marketing plan.

Who, What, Where? Depending upon the social networking site, there are various amounts of information requested for a public profile. Those with a business twist, such as LinkedIn, focus on your professional side while those that are less formal approach, such as Facebook, prefer to include personal items like favorite quotes. Expect to find these common fields in your public profiles:

• Name. As an online marketer, it is recommended that you use your full name as part of both your social marketing strategy and your search engine marketing strategy. Here are 2 reasons why:

  • Hide and seek. Your followers and friends can more easily find you in a search. If your name is simply “John S.” you will be virtually impossible to find.

  • For real. Your credibility is improved if you do not appear to be concealing your identity. Hiding behind a screen name or a first name only does not always look to be on the up and up.

• Geographic region. Part of your social marketing strategy should reveal your whereabouts. Customers are often more comfortable networking with those of similar geographic and demographic backgrounds.

• Employer/field. Including your employer or professional field can provide a boost to your search engine optimization strategy. For every public profile that asks for your professional information, the search engines return your profile results.

• Web site. Having a web site is a must as part of your search engine marketing strategy. Including your web address in your public profiles gives you that many more opportunities to employ your social marketing strategy as you increase your audience reach.

• Education. For those potential customers who are not yet familiar with your expertise, your education history is a vital statistic that enhances your social marketing strategy. By promoting your connection with your alma mater, your search engine search results have a greater likelihood of improving and increasing.

The information you provide in each of your social networking profiles becomes a possible result for search engines. By following common search engine optimization tips with your social networking profiles, you can maximize your personal search engine results.

As you join the multitude of social networking sites and fill out your public profiles, take into account your search engine marketing strategy and possible results returned. In addition, the fields you complete have a direct impact on your social marketing strategy by meeting the various criteria for memberships in relative social networking groups.

image credits to luc legay