Why a Pay per Click Campaign is Your Biggest Contest as a Copywriter

Pay per Click (PPC) campaigns is a great and easy way to drive new leads to your website. However, what many users don’t realize is that these little ads are part of a competitive part of the internet world. The good news is, that with proper PPC tracking, as well as a few commonsense hints, PPC search engine placement will provide your potential customers with the ads that you want them to see. These tips will help you get the most out of your PPC campaign management strategy.

A Strong Headline Can Catch Your Next Customer

Just like a newspaper headline or a catchy television commercial, often the headline is the best way to hook a potential client. This all important part of a PPC campaign management plan should engage the reader’s attention. It should make the viewer sit up and take notice, and be relatable to what the person is interested in. In fact, a good headline is essential to both proper PPC search engine placement and effective PPC tracking. Above all, though, an effective headline should make the reader want to know more.

Keep Their Attention with a Great Sub-Heading

As soon as your PPC campaign has grabbed the potential client’s attention with a quality headline, your job as a copy writer is just beginning. The subhead needs to offer yet another morsel, another small piece of information. Often a subtle call to action, or a promise of questions answered can be a great way to hold the attention of your potential client. This often overlooked trick is also a great way to maximize the effectiveness of the PPC search engine placement of your advertisements.

A Relevant Domain Name Means More Potential Clients

If you’re dealing with Google Adwords, you know that they require that the domain name displayed in these pay per click advertisements must be the landing page of the company, and not take the reader to another page. It might not be the same with other popular ad networks, but having a solid and easy to understand domain name is a great policy no matter what. It’s a great way to not only brand your domain name, and make the most of the few moments of attention given by your potential client.

A Better Advertisement Means a Lower Cost for You

In most cases, the more you spend, the higher your position is with your PPC campaign. However, the better the advertisement, the better their performance and their placement will rise without spending much money at all. The PPC tracking provided by the search engines can be a great way to determine if your copy is making the cut. This can be a great motivator to write a great ad.

Remember, your next PPC campaign is most likely a contest with other copywriters. Your headlines should strive to catch the attention of the reader, and the sub headlines should hold their attention and convince them that a simple click is in their best interest. Finally, an intriguing domain name is a great way to convince a reader that your product or your service is the best for them. Knowing how to make the most of your PPC campaign management strategy is essential to making that first customer contact.

image credits to Davichi