Pump Up Your Blogging with an Email Strategy

Blogging was founded on the principle of engaging in a conversation, yet one of the earliest and still most popular ways to have a conversation on the Internet is email. This makes blogging and email natural marketing partners. If you are looking for a way to boost your business blogging objectives you need to bring email to your small business blogging or corporate blogging marketing plan.

One of the earliest challenges of blogging was alerting readers to new posts. Unlike the typical website, blogs make web publishing a snap. The simplicity of blogging makes for a dynamic and high frequency of new and valuable content, but how do your readers know?

Using Email and Blogs Together

RSS and blog ping servers were designed to help solve this problem. They have arguably done a great job, but they still have not eclipsed the popularity of email. Email, in contrast to an RSS reader, is a multi-use communication tool. It is the foundation of most people's communication with friends, family, and work colleagues. I might read my RSS reader a few times a day. However, I will be in my email all day.

This is precisely why email is an important opportunity for any blogging initiative.
If you want a consumers attention--use email. If you want instant traffic--use email. If you want to stay top of mind--use email. Email marketing is the secret gem of online marketing. You need to plug it into your corporate blogging plan. It can raise your small business blogging efforts to a new level.

In addition to simple alerting your readers to new blog posts email can be a tool to engage your subscribers. Injecting unique content, email only tips, and special incentives can pave your way into the "sacred" marketing place--permission based email marketing.

Blogging Can Be a Sales Agent for Email

Email also gives you the opportunity to pre-qualify customers or drive them deeper into the buying cycle. An email can only hold so much content effectively and your audience may be overly broad. However, when you combine email with a business blog you can direct them to additional information or purchase. Likewise, using email you can test a variety of concepts and messages in email(s) and let the customers funnel themselves into appropriate sales channel(s).

Email + Blogging = Big Results

Combining these two powerhouses in Internet marketing can be the boost you need for your business. Never leave your business blogging to do all the heavy lifting. Blend in email marketing to drive traffic and engage readers. These blogging tips and email techniques will make monetizing your web publishing or building up your sales leads very easy to accomplish.

image credits to Joey Rozier